Aaron Wolowiec

FEBRUARY 18, 2014

Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. And lots of it.

Certificate 100

Certificate Cost Revenue Conference 100

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. . More info/register. More info/register. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability.

Marketing 150

Marketing Certificate Education Michigan 150

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? A prime example is a credit card transaction company’s “Fees Begone” program, which helps associations alleviate members’ pain points around credit card fees while generating revenue through royalty sharing. Where do you start, and what resources do you need?

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WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

NXUnite

MARCH 18, 2024

Offer certification programs. Certification programs offer significant value for association members, providing tangible credentials and recognition of expertise within their respective fields. As members pursue and achieve certifications, they become advocates and ambassadors, further strengthening your community and influence.

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Software LMS Library Certificate 130

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

OCTOBER 6, 2023

Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean. In case you missed it, they described Open Space and its advantages, and shared a few association examples in part one.

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Reid All About it

AUGUST 18, 2023

Bethany Mande, The Spectator ) How to write AI art prompts for Midjourney and DALL-E , with examples and templates. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Hannah Macready, Hootsuite ) Iran scholars in the U.S. More info/register.

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Associations Now

NOVEMBER 1, 2019

A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. In a job market where competition is aggressive and a new position is always around the corner, employees want a skills upgrade. The post Wanna Boost Employee Retention?

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Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Is it getting a certification?

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Membersuite

MAY 17, 2022

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering. Program content (i.e.

How To 152

How To Certificate Course Revenue 152

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

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LMS Certificate America Committee 369

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

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NXUnite

MARCH 19, 2024

For example, an animal shelter would include spending on pet food, toys, and medical supplies under their program costs. Fundraising costs, which are the upfront costs associated with fundraising campaigns and include event planning, marketing , and fundraising software investments.

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

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Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. What I can say without controversy is that the scope of a microcredential is smaller than a full-blown credential, like a traditional certification. Aligning with the market means being keenly aware of your learners’ needs and wants. Align with Learners.

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Certificate Chicago Learning Management System Course 96

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Offer a customization option.

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Revenue Certificate eBook Education 135

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. – Event Marketing Strategies for Virtual and Hybrid Events. Virtual event tips.

Montana 362

Montana Revenue Innovation Case Study 362

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Membership tiers. Newsletters. But do you? Demystifying API.

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Chicago Newsletter Mooc Education 200

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. To keep them at bay, find a new blue ocean.” Gamification at events. Host: ASAE Tue 4/9 at 11 a.m.

Revenue 256

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Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –

Revenue 205

Revenue Certificate Committee Leadership 205

Aptify

JANUARY 21, 2022

An effective way to address these challenges is for your staff to focus more of their efforts on those areas that are most important to today’s members, including individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. . For example: .

Organization 138

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WBT Systems

NOVEMBER 20, 2017

A learning pathway is a designated route through online classes, courses, and other educational programs that is designed to help someone achieve a learning goal, for example, prepare for a specific career or update skills. Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification.

How To 176

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Get an overview of terms and technology concepts having to do with LMS-AMS integrations, discuss the important end-user and association staff benefits—and potential pitfalls—of LMS-AMS integrations, and see live examples of LMS-AMS integrations. Quick hits. This is so me. 1 CAE credit.

LMS 361

LMS Revenue Tips America 361

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

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Leading Learning

MARCH 16, 2022

A registered phlebotomy technician (RPT) or laboratory assistant (CMLA) may continue education to qualify for the medical laboratory technician (MLT) certification. That’s an example of vertically stacked credentials. They rely on industry-recognized certifications and other credentials to train their massive employee bases.

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Certificate Chicago Maine Examples 52

WBT Systems

FEBRUARY 20, 2018

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 161

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Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Education Member Engagement Revenue 266

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

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